Rob Goodrich

Rob

Executive and Lead generation expert with over 15 years of sales, direct mail, internet marketing, and call center campaign experience. Extensive loan origination experience beginning 2001. Currently Lead Generation Manger with Beacon Leads & Advantage Inc in Orange County, CA.

Unqualified Solar Leads Polluting the Industry

How did you react the last time you received an unsolicited call from a telemarketer? The answer is probably not something G-Rated; however, this is the exact problem adversely affecting the solar industry. Solar lead generation companies have polluted this iconic, clean source of energy. Solar Industry production promises a renewable, endless stream of energy and resources for use across the globe. California has invested more resources into embracing the solar industry, as specified by the US Bureau of Labor Statistics. Over the next few years, the expected revenue from solar power will double easily, if not increase even more. As a result, solar companies need to know how to reach the thousands of potential customers. Unfortunately, many lead generation companies employ the hated, age-old way of generating leads: cold calling.

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Rob GoodrichUnqualified Solar Leads Polluting the Industry
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Generating Your Own Solar Leads vs. Buying Leads

As a professional in the solar industry, you must take a proactive role in your pathway toward the installation of additional solar farms and panels and the overall success of your company. Many businesses may try to generate solar leads in-house. Unfortunately, generating leads in-house leads to an array of potential problems and, ultimately, lost revenue. The primary benefits of purchasing leads from an outside company are the cost of creation of in-house lead generation efforts, inexperienced employees, and the inability to access additional technical data regarding such leads. Before you make a definite decision on how your company would like to generate and pursue leads, think about these points.

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Rob GoodrichGenerating Your Own Solar Leads vs. Buying Leads
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Everyone Wins with Non-Conventional Loans

The biggest mortgage product is the 30 year conventional loan, so that’s what many customers apply for. Since it’s so popular, it’s also the type of loan many originators recommend. This, however, isn’t always the best option for either originators or customers. In fact, you should be thinking about selling them 15 year loans. You should also be thinking of getting them into VA or FHA loans instead of conventional ones. Here are some of the benefits of alternative financing options and why they’re the best options for many people.

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Rob GoodrichEveryone Wins with Non-Conventional Loans
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FHA Streamline Will Fund More Loans

As the economy continues to improve, the Federal Housing Authority (FHA) has broadened the spectrum of eligible homeowners who seek an FHA Streamline Loan.

Ultimately, an FHA Streamline Loan is a fancy term for refinancing a mortgage to take advantage of lower interest rates. Therefore, mortgage lenders or other mortgage decision makers have an increased opportunity to make a profit on such refinance options, such as live transfers.

Before you begin searching for FHA Streamline Loan homeowner leads that could translate into an actual refinance, you need to know some benefits of these loans. This will help you encourage your customers to reduce their payments and foster a more stable financial future.

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Rob GoodrichFHA Streamline Will Fund More Loans
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