How did you react the last time you received an unsolicited call from a telemarketer? The answer is probably not something G-Rated; however, this is the exact problem adversely affecting the solar industry. Solar lead generation companies have polluted this iconic, clean source of energy. Solar Industry production promises a renewable, endless stream of energy and resources for use across the globe. California has invested more resources into embracing the solar industry, as specified by the US Bureau of Labor Statistics. Over the next few years, the expected revenue from solar power will double easily, if not increase even more. As a result, solar companies need to know how to reach the thousands of potential customers. Unfortunately, many lead generation companies employ the hated, age-old way of generating leads: cold calling.