Solar

Unqualified Solar Leads Polluting the Industry

How did you react the last time you received an unsolicited call from a telemarketer? The answer is probably not something G-Rated; however, this is the exact problem adversely affecting the solar industry. Solar lead generation companies have polluted this iconic, clean source of energy. Solar Industry production promises a renewable, endless stream of energy and resources for use across the globe. California has invested more resources into embracing the solar industry, as specified by the US Bureau of Labor Statistics. Over the next few years, the expected revenue from solar power will double easily, if not increase even more. As a result, solar companies need to know how to reach the thousands of potential customers. Unfortunately, many lead generation companies employ the hated, age-old way of generating leads: cold calling.

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Rob GoodrichUnqualified Solar Leads Polluting the Industry
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Generating Your Own Solar Leads vs. Buying Leads

As a professional in the solar industry, you must take a proactive role in your pathway toward the installation of additional solar farms and panels and the overall success of your company. Many businesses may try to generate solar leads in-house. Unfortunately, generating leads in-house leads to an array of potential problems and, ultimately, lost revenue. The primary benefits of purchasing leads from an outside company are the cost of creation of in-house lead generation efforts, inexperienced employees, and the inability to access additional technical data regarding such leads. Before you make a definite decision on how your company would like to generate and pursue leads, think about these points.

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Rob GoodrichGenerating Your Own Solar Leads vs. Buying Leads
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