Web Analytics

Web analytics not only provides detailed statistics and other behavior information about a website’s traffic, but is also capable of determining traffic sources and measuring conversions, lead generation, sales, and more. Depending on how optimized your digital marketing campaign actually is, web analytics will need to be used as a tool to measure the success of your about display advertising, email marketing channels, and more.

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Benefits of Robust Web Analytics

One of the most important benefits of working with a robust Web analytics service has to do with the fact that it will fill in some very important gaps regarding not just the success of your digital marketing channels, but also the ways in which users are interacting with those channels.

  • Understand What's Not Working

    If you’re running a website, for example, in addition to understanding where people are coming from. You also want to know how long they’re spending on your pages on average and also what is causing them to leave. If you have a one minute video on a page and analytics tells you that all users are spending approximately 15 seconds on a page before leaving, you can reasonably assume that almost nobody is watching the video in question. Likewise, if you know that 85% of your users are all leaving your site from the same particular page, you’ll want to look at what may be causing them to do that to help improve retention rates.

  • B2B Web Analytics

    The Beacon Leads Web analytics tool is also unique in that it strips the anonymity that you normally have to deal with from such services. Other free analytics tools, for example, views visitors anonymously. The Beacon Leads tool can view the visitor’s IP address to unlock a huge amount of important information like the name and address of a business that the customer may represent. The tool can then cross reference that data with other data sources for additional contact information like company titles, phone numbers, and more. This is especially useful in a B2B setting and also regarding individual sales where you may be having difficulty getting through a gatekeeper on your own.

  • Beacon Leads Way

    At Beacon Leads, we’re here to help you accomplish all of your digital marketing goals and more. We pride ourselves on the fact that we take a consultative and data-driven approach to the way that we do business, which means that we go through an extensive onboarding process that allows us to offer you services that are custom made to fit the unique strengths and necessities of your organization.

Our Products

Products and services that are custom made to fit the unique strengths and necessities of your organization.

Mortgage Live Transfers

Connect your representatives with qualified and interested mortgage consumers.

Mortgage Data

300+ comprehensive data attributes on homeowners.

Mortgage Web Leads

Consumers who have expressed interest in learning more through an online form.

Solar Appointments

Consumers who have expressed interest in meeting with a solar panel expert in their home for a consultation.

Solar Live Transfers

Live phone calls with qualified consumers who are ready to learn more about solar energy.

Solar Web Leads

Consumers who have expressed interest in learning more through an online form.

Web Analytics

Identify your anonymous website visitors. The tool your business needs to turn visitors into leads in real-time!

Form Analytics

Meaningful and measurable data from visitors filling out your online form.

If you’d like to find out more about how Web analytics can help you achieve success in the realm of digital marketing, don’t hesitate to contact us today.

Web Analytics